What types of promotions does Zaxby’s use to attract customers?

Zaxby’s primarily uses limited-time offers and combo deals as promotions to attract customers because these strategies effectively create a sense of urgency and provide value. Limited-time offers generate excitement and encourage customers to make a purchase to take advantage of the promotion before it ends. This approach can drive short-term sales spikes and attract new customers who may want to try out a product at a lower price.

Combo deals also appeal to customers by offering a more economical way to enjoy a meal with a variety of products, enhancing perceived value. This not only increases the average transaction size but also makes it convenient for customers looking for a satisfying meal at an attractive price point. Together, these promotional tactics are aligned with Zaxby’s brand strategy of offering delicious, affordable food while engaging both new and returning customers.