What should Zaxby’s focus on to maintain exceptional service?

Focusing on improving staff training is essential for maintaining exceptional service at Zaxby’s. Properly trained staff can enhance customer interactions, ensure that food is prepared correctly, and provide a consistent experience for guests. Training can cover various aspects, including product knowledge, customer service skills, and operational procedures.

When employees are well-equipped with the right skills and knowledge, they can respond better to customer needs, handle issues efficiently, and contribute to a positive dining atmosphere. This ultimately leads to higher customer satisfaction and loyalty, which are crucial for the brand's long-term success.

On the other hand, while increasing the advertising budget may attract more customers, it does not directly improve the quality of service provided. Adding more ingredients to menus might diversify offerings but could complicate operations without necessarily enhancing customer experience. Similarly, opening more locations might expand the brand's footprint but does not ensure that each location can deliver the same level of service without adequately trained staff in place.