What percentage of Zaxby's total sales comes from drive-thru transactions?

The correct answer indicates that 60% of Zaxby's total sales come from drive-thru transactions. This high percentage reflects the growing trend within the fast-food industry, where convenience is a key factor in consumer decision-making. Drive-thru services cater to customers looking for quick meal options without the need to leave their vehicles, significantly increasing throughput and sales volume.

Zaxby’s has invested in streamlining their drive-thru operations to enhance customer experience and speed, thereby making it an essential component of their sales strategy. The reliance on drive-thru sales not only boosts revenue but also provides insights into customer preferences for convenience and efficiency. This percentage underscores the importance of drive-thru services in Zaxby’s overall business model and marketing approach, positioning them to adapt their operations in favor of high-demand services that contribute to overall sales figures.