What is Zaxby's primary focus in their menu offerings?

Zaxby's primary focus in their menu offerings is centered around fried chicken and comfort food. This emphasis is evident in their signature items such as chicken fingers, wings, and a variety of side dishes that complement these main offerings, including fries, coleslaw, and Texas toast. The brand positions itself as a casual dining establishment that specializes in hearty, flavorful meals, often associated with southern cuisine, which resonates with their target audience.

This focus helps create a strong brand identity that appeals to customers looking for satisfying, indulgent food options. While other elements like healthy salads and wraps, snacks, desserts, and plant-based choices are included in their menu to cater to diverse customer preferences, the core of Zaxby's appeal lies in their fried chicken and comfort food offerings, which is what they are most recognized for.