What is the primary role of the corporate team at Zaxby’s?

The corporate team at Zaxby’s plays a crucial role in maintaining the overall integrity and success of the brand. Their primary responsibilities include providing support to franchisees, developing policies to guide operations, and ensuring that brand consistency is upheld across all locations. This consistency is vital for delivering a uniform customer experience, which helps in building brand loyalty and recognition.

By developing policies, the corporate team sets standards for service, food quality, and operational procedures that every franchise should follow. This foundational work ensures that all locations align with the brand's values and mission, which is essential for maintaining a strong and cohesive brand identity. Additionally, by providing ongoing support, the corporate team can assist individual franchises in overcoming challenges, thereby fostering a collaborative environment that benefits everyone involved.

While managing local marketing strategies and creating new menu items are important tasks, they are typically handled at the franchise or regional level or are initiatives that may differ from location to location. Thus, the overarching function of the corporate team is more focused on support, guidance, and consistency rather than direct operational management or localized marketing efforts.