What are Zaxby’s customer retention strategies?

Loyalty programs and special promotions are effective customer retention strategies for Zaxby’s because they create an incentive for customers to return. Loyalty programs reward customers for their repeat business, fostering a sense of community and encouraging regular visits. Similarly, special promotions can attract customers back to the store by providing limited-time offers or discounts, making them feel valued and appreciated. These strategies not only enhance customer satisfaction but also help build long-term relationships, ultimately leading to increased sales and brand loyalty. They effectively keep customers engaged and coming back for more, which is essential in a competitive market.

In contrast, high turnover rates and price adjustments can create an unstable environment that may deter customers. Reducing menu variety could lead to customer dissatisfaction, as it limits choices. Increasing advertisement costs doesn't directly contribute to retaining existing customers unless it effectively communicates value or incentives, which is typically achieved through loyalty programs and promotions.