How should Zaxby’s approach customer complaints?

Zaxby’s should approach customer complaints by actively listening and resolving issues promptly because this strategy fosters a positive customer experience and enhances customer loyalty. When managers and staff take the time to listen attentively to customers' concerns, it demonstrates respect and a commitment to customer satisfaction. Furthermore, promptly addressing issues not only helps to resolve the immediate concern but also shows that the company values feedback and is dedicated to improving its service.

This proactive approach can lead to customers feeling heard and valued, which can mitigate negative experiences and convert dissatisfied customers into loyal ones. By resolving complaints effectively, Zaxby’s can also gain insights into potential areas for improvement within its operations, thus benefiting the overall business.