How are Zaxby’s nutritional guidelines typically communicated to customers?

Zaxby’s nutritional guidelines are primarily communicated to customers through menu labeling, website information, and in-store displays. This method ensures that customers have access to comprehensive and consistent information regarding the nutritional content of the food they are considering. Menu labeling allows customers to make informed choices while they are ordering, directly associating nutritional information with specific menu items. The website serves as a resource for customers seeking detailed information before or after their visit, while in-store displays can provide immediate guidance right at the point of purchase.

This approach is effective as it reaches customers at multiple touchpoints—prior to their visit through online resources, during their ordering process, and while they are in the restaurant. It aligns with customer expectations for transparency regarding food and health, making it easier for them to adhere to their dietary needs or preferences.